Welcome and THANK YOU
A little about me and where I come from
My name is Parker and I talk about bread on the internet!
I like to bake bread and bread adjacent things like pizza, more often than not with sourdough. I previously worked for 5 years as a research and development chef where I developed a line of microwave potato products before leaving that career to support my wife and the online business she built, Golden Dot Lane, before building Basil & Bloom Sourdough Pizzeria in 2022. I’ve been baking for more than 10 years with my sourdough starter Lord Souron and I started posting on TikTok in late 2023. It’s 2025 and with TikTok’s future hanging in the balance I want to say THANK YOU for joining me here on Substack. I am SO excited to be able to dive more deeply into baking and sourdough than a 90-second video will allow.
I had a grand plan for a large opening post but unfortunately the day got away from me but I wanted to run you through my plans for this Substack.
I am BRAND new to posting here. I’ve been a Substack user for about 2 years but there is SO much to learn about posting as I want to incorporate video, lives and subscriber chats. I’m going to be diving deep this week to learn so I can provide you all with the best content possible.
Free vs Paid Subscribers - Eventually, I’ll be introducing a paid tier for Substack. I’m going to be pouring a good amount of time and energy into providing you with quality information/content and to keep it sustainable we’ll add a paid tier. Things that you’ll expect to see under the paid tier: Recipes, super deep dives like an extensive stiff sourdough starter primer, and paid subscriber lives and chats as well as discounts on any of my online courses. My beginner's breadbaking course is STILL only $24.99
Again, I can’t thank you enough for joining me here as the longevity of my largest platform on TikTok seems more uncertain every week. I promise you that I’ll be here with the same energy and information that you’ve come to enjoy.
Please leave any suggestions in the comments for what you’d like to see here!